How ADEL Achieved a Revenue Uplift of 22% & Cost Cut of 30% in specialized exhibitions?
About
ADEL is the first company that comes to mind when talking about stationery in Turkey & Turkey’s and its nearby region’s biggest wood-cased pencil manufacturer. Getting its strength from its cooperation of many years with Faber-Castell and Anadolu Group’s nationwide experience, ADEL has grown steadily,. ADEL is servingin 60 countries with 4,500 types of product and 270 million pieces yearly production capacity.
Problem
ADEL organizes specialized exhibitions for its customers around Turkey once a year.These exhibitions have a significant impact on annual revenue. However, ADEL was having trouble due to couldn’t make data-driven decisions, and it was driving expos to mislead. ADEL recognized its retail operations were highly fragmented. They wanted to identify their customers’ behaviors. They needed more in-depth knowledge of their customer experience & behavior during exhibitions. Understanding which booth is more efficient & the obscurity of the attention of the employees to customers was a key output.
Solution
To improve the exhibition experiences, ADEL’s first step was to understand the visitors’ preferences and their behaviors. In order to manage the fair organizations, fully data-driven examinations were conducted. Rem Vision Lab’s AI-backed Technology helped to provide a comparison for the past three years by the attraction, density, and sales ratios on stand and product basis. Thus the density distribution enabled the company to determine the promotion areas properly. Additionally, fully understanding the needs of the visitors, provided a powerful engagement between marketing materials and the customers, meanwhile an engagement between the staff and the customers as well.
As a result, an uplift of %22 in revenue, a significant increase of %54 in customer traffic, and a 30% cost cut in exhibition operations were provided to the company.
Our work in numbers
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