How Rem Vision Lab contributed MM to envision the optimized store layout meanwhile improving the conversion rates significantly?
“Rem Vision Lab helped us envision optimized store-layout, improve our conversion rates significantly, increasing specific department footfall by 120%, MDA traffic by 52% and category sales by 40%”
About
MediaMarkt is one of the most prestigious brands that stand out in electronics retailers. The company has been synonymous with innovation, uncompromising customer orientation, and a comprehensive range of customer and after-sales services. More than 1000 stores in 14 countries make MediaMarkt Europe’s undisputed number one consumer electronics retailer for 40 years. For now, the company’s motto is being the most preferred multi-channel retailer in Turkey by customers, employees, and suppliers.
Problem
One of the primary challenges of electronic retailers is the optimum store layout design. As the others, MM wanted to identify their customers’ behaviors as they can do in online business. Beyond understanding the behaviors of customers, more in-depth knowledge about the store performance and conversion figures were needed. A contribution was needed to decide which booths were more attractive, whether the attraction rates and sales figures of the customers were correlated or not, and many more others.
With the camera-based visitor analytics, Rem Vision Lab can count how many visitors enter the store and how much time they spend inside. The total dwell time of visitors can be observed, the correlation between territories can be calculated in order to analyze the whole visitor journey.
In regards to the collective notions of; MM and Rem Vision Lab, the main problems were apparent after analyzing the system.
In regards to the collective notions of; MM and Rem Vision Lab, the main problems were apparent after analyzing the system.
Solution
Store Layout Improvements for a Better Customer Journey
After the pre-analysis, problematic areas were identified individually.Primarily corridor widening was planned for those areas. The number of people visiting each area and the total time spent in the regions was calculated. The attraction and sales ratios were compared in hourly and daily options providing a perfect productivity measurement. Also; routes of visitors, correlations between determined areas, and blind spots were determined with the assistance of Rem Vision Lab’s AI Engine.
As a result of Rem Vision Lab product based automated actions, a significant uplift by 120% for specific department footfalls was observed.
Improvement of the Targeted Categories
Thanks to Rem Vision Lab’s data-centric system, the most suitable locations for the new products by considering the parameters of profitability rates and attraction rates, are procurable easily.
With the Option Benchmarking for the store plans and planograms, the m2 optimization with sales comparisons, are taking into consideration in order to provide us a valuable space planning and management.
That targeting improvement increased MDA traffic by 52%, positively affecting the overall conversion rates significantly.
Staff Planning and More Excellent Customer Care
Rem Vision Lab’s system works in an instant way, which is providing a warning mechanism for users in unwanted situations. An instant notification system warns the store staff of anomalies occurring in stores and lets the store staff take immediate action to prevent any revenue loss due to long checkout queues or any moment of customer need.
The instant notification system enabled category sales to reach 40% more.
