How a Leading Sports Apparel and Equipment brand had an Employee Cost Cut Off by 22%?

About

Nike, Inc. is an American multinational association that is involved in the design, development, manufacturing, and worldwide marketing and sales of apparel, footwear, accessories, equipment, and services.

Problem

Nike had static working hours for staff. It was increasing employee costs and causing customer neglect in rush hours.

Solution

Improving Staff Optimization

Having knowledge of the rush hours and the most visited regions in the store led to efficient staff allocation. During the rush hours, the customer needs and preferences are observed to improve the shifting plans.

Thus, the main aim is not to lose any customers due to a lack of employee interest. Nike realized the value of the knowledge of these key metrics and as well as customer journeys.

Bringing engaged new shifting plans provided Nike a %22 of an employee cost cut off.
Nike
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