How a prominent global FMCG Company achieved 50% of a marketing cost cut off?
“Rem Vision Lab Solutions made P&G realize the efficiency of the marketing materials properly, providing %50 of a marketing cost cut off.”
About
P&G has a remarkable history and structure among companies that challenge traditional approaches and lead innovation. The company, which becomes a trademark over the years, meets and makes possible the needs of daily needs with the successful brands that become icons, providing customers with quality products that make every day of them better for over 180 years with excellent outcomes.
Problem
P&G Turkey had a market penetration strategy for pharmacies against a Market Competitor. They had a limited budget to invest in Pharmacies and wanted to see the effect of their investment in a short time interval.
Solution
Using AI-Powered A/B Testing Tools to Prevent Marketing Waste
An AI-backed technology to measure the local conversion rate of each POP Materials leads to understanding the target segment of customers. To be able to target the purchase in a quick time interval, more efficient POP Materials are needed to be known. The ability to segment customers based on their future purchasing behaviors enables us to modify the marketing plans quickly.
Real-time control of marketing activities is the key to an efficient shopping experience.
As a result; implementing the future steps effectively to marketing plans provided P&G a %50 of a marketing budget cut off.
An AI-backed technology to measure the local conversion rate of each POP Materials leads to understanding the target segment of customers. To be able to target the purchase in a quick time interval, more efficient POP Materials are needed to be known. The ability to segment customers based on their future purchasing behaviors enables us to modify the marketing plans quickly.
Real-time control of marketing activities is the key to an efficient shopping experience.
As a result; implementing the future steps effectively to marketing plans provided P&G a %50 of a marketing budget cut off.
Our work in numbers
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