How Turkey’s Largest Beauty and Personal care Retailer had significant uplift of sales in 8 Categories and increased the Store Traffic by %130 ?
About
Gratis is the largest beauty and personal care retailer in Turkey with more than 500 stores. The company offers a wide range of color cosmetics, skincare, haircare, and personal care products, including private label and exclusive brands, at affordable prices.
Problem
Gratis had a demo store to test new ideas about merchandising and marketing activities. However, they didn’t have an effective system to generate insights about their customer behaviors.
Solution
Having Knowledge of Customer Behaviors as E-commerce Sites
Having knowledge of customer preferences is the crucial point of marketing. After determining the customer target and by using the data of the most visited and time spent areas and rush hours in-store, it’s easier to create content for the campaign.E-commerce sites are lucky to have real-time data of their own campaigns according to online customers. Imagine a technology analyzes every inch of the store and finds out how many customers came to each aisle, bay, area, and how much time they spent in, which route did they take and what were their demographic data.All of these metrics made Gratis realize these as a new matter of think through and provided an uplift of %11 of sales in 8 categories, an increase of %28 of average sales volume, and a crucial change in-store traffic by %130.
Having knowledge of customer preferences is the crucial point of marketing. After determining the customer target and by using the data of the most visited and time spent areas and rush hours in-store, it’s easier to create content for the campaign.E-commerce sites are lucky to have real-time data of their own campaigns according to online customers. Imagine a technology analyzes every inch of the store and finds out how many customers came to each aisle, bay, area, and how much time they spent in, which route did they take and what were their demographic data.All of these metrics made Gratis realize these as a new matter of think through and provided an uplift of %11 of sales in 8 categories, an increase of %28 of average sales volume, and a crucial change in-store traffic by %130.
